They followed up with other world's firsts for several years after that, including solar-powered watches and the Citizen Eco-Drive, which also derives power from artificial light. Citizen introduced the X-8, the first titanium watch ever made, during this period. While Swiss watchmakers saw it as a crisis, Japanese watch companies considered it an electronic revolution. ![]() The company made several innovative mechanical watches during this period, but the best was yet to come.Ĭitizen’s most impressive achievements came with the invention of the quartz watch in the 1970s. Eiichi Yamada, the company's new president, formed the Citizen Trading Company, hoping to achieve global brand recognition. While Japan's watch industry came to a standstill during World War II, Citizen was revived after it ended. According to "The Watch, Thoroughly Revised" by Gene Stone and Stephen Pulvirent, the "brand was so named to evoke the image of a company whose products can be bought by anyone, anywhere, for a good price, at a time when watches were still luxury items in Japan." ![]() They began by making pocket watches and introduced the first Citizen branded model in 1924. The entity responsible for making Citizen watches, the Shokosha Watch Research Institute, was founded by a jeweler in Tokyo named Kamekichi Yakamazi in 1918.
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